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Stingy News: Marketing

Snuggie rode silly ads to stardom
03/02/09 Marketing
"With similar products bound to appear soon and a lesser-known sleeved blanket - the Freedom Blanket - predating Mr. Clegg's, this throwdown of the throws suggests that it is not always the first one to market who wins but the one with the most aggressive marketing plan."

I sold it through the grapevine
05/23/06 Marketing
"The method is also causing controversy. Last October consumer group Commercial Alert filed a complaint against Tremor with the FTC, criticizing P&G's policy of not requiring that connectors disclose their affiliation with the marketer. Without such disclosure, Commercial Alert Executive Director Gary Ruskin sees the danger of the basic "commercialization of human relations," where friends treat one another as advertising pawns, undercutting social trust."

Pestering millions offers path to profit
11/13/02 Marketing
"Ms. Betterly's messages joined the roughly two billion other unsolicited commercial e-mails that hit in-boxes around the world every day. The company she runs from her home, Data Resource Consulting Inc., sends out as many as 60 million such messages a month. That puts the 41-year-old single mother in the most hated breed on the Internet. She sends spam."

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